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Resonate (company)
Resonate is a technology company which has pioneered a model for combining big data and psychographic survey studies to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Products such as Resonate Analytics offer an understanding of consumer personal values and enable brand marketers and political advocacy groups to determine “why” people take action.
Methodologies developed by Resonate extend beyond traditional targeting on broad demographics, previous behaviors or general interests. Resonate's insights on personal motivations enable online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and other human dimensions.
Founded in 2008 and headquartered in Reston, VA. with offices in Chicago, Los Angeles, New York, and Washington, D.C., Resonate is privately held, having raised nearly $30M in funding from firms including Greycroft Partners, iNovia Capital and Revolution Growth.
== History ==
Resonate was founded by Bryan Gernert, Andreas Hunn, Sara Taylor Fagan and John Brady in 2008 in Alexandria, VA with the goal to reach people according to their personal values, level of activism and brand market motivations beyond political party affiliation or basic demographics. In early 2009, Resonate raised US $2 million from angel investors. Series A funding was raised in 2010 for the amount of US $5 million from Greycroft Partners and iNovia Capital. Additional funding was raised in 2012 as a Series B investment of US $22 million from Revolution Growth, Greycroft Partners and iNovia Capital.
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